A D&AD New Blood Awards Submission I completed in final year that aimed to rebrand Suntory's On the Rocks Cocktail brand, reimagining the brand whilst honouring their legacy to appeal towards the Moderation Generation (Gen-Z) through a non-alcoholic offering.
From collating thorough research into the alcohol market and Gen-Z consumer trends, I created On the Rock's Premium Fauxtail range, available in flavours:
Cosfauxpolitan, Jalapeno Pineapple Faugarita, Espresso Fauxtini.
I created several brand activations for this rebrand that advertised both OTR Fauxtails and a launch event for their new offering. The event has been brought to life through brand partnership with Pergola on the Wharf.
Software Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Viacom.
Development: Research
Ideation & Production
Implement
