The Brief: To design modular typography for IKEA's 'The Wonderful Everyday' slogan.

IKEA Advert Bus Stop Mockup

Modular Type put on an IKEA advert

Wooden Texture Modular Type: Nuts and Bolts to reflect IKEA's reputation in their flat-pack furniture

IKEA's, 'the wonderful everyday' slogan in the modular type

Modular Alphabet

Modular Shapes: Arch, Circle, Semi-Circle, Dash and Line

Paper Cut-out Modular Shape Experiments, then digitised